When customer service is streamlined, operating expenses often shrink. WhatsApp’s messaging capability can also be a win for your internal team as customer support personnel report that they are 50% more likely to want to engage with customers via messaging platforms versus more traditional methods because it affords them the freedom to multitask. If you are looking to expand your opportunities to support customers, WhatsApp provides a seamless platform for doing so. Research from Zendesk found that leading companies offer customer support across twice as many channels as their peers.

With a potential audience that large, it’s easy to engage with new prospects that may not yet be aware of all your business has to offer.

WhatsApp, the most popular messaging app worldwide, has upward of two billion active users across more than 180 countries. The benefits of using WhatsApp for businessįor brands that use WhatsApp to engage with customers, there are a number of clear benefits.

16 brands that demonstrate how to expertly use WhatsApp for business.

7 WhatsApp Business account features to use.

Inventive ways to use WhatsApp for business.

The benefits of using WhatsApp for business.

In this article, we’ll establish the growing importance of WhatsApp across business functions (not just marketing), showcase the ways some brands are using the app and highlight a few innovative tips for making the most of the network. Today, millions of brands are using WhatsApp Business to build personal connections with consumers at scale. In fact, 90% of global consumers say they’ll spend more with companies that personalize the service they offer.Ĭoupled with recent government- and self-imposed restrictions on in-person shopping, more brands than ever before are turning to WhatsApp and similar messaging platforms to interact with customers in meaningful ways. Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences.

What is the point of whatsapp